FordDirect Brand Style Guide
The FordDirect Brand Style Guide was created by merging together three previous guides into one modern, clean, and easy-to-use document. This updated guide helps employees with all their marketing and branding needs, making it simple to keep our brand looking sharp and consistent. It's designed to be user-friendly, ensuring everyone can effortlessly maintain a professional brand presence.
Branding and Identity
System Design
Typography and Layout
We revamped the FordDirect Brand Style Guide by incorporating updated colors and photos that better reflect FordDirect's brand today. The refreshed palette and imagery ensure a modern and cohesive look, aligning with our current brand identity. Additionally, the guide is now an interactive PDF with a working table of contents, making it easy for employees to navigate and use. This update ensures everyone can effortlessly create visually appealing and consistent marketing materials.
